Ready. Set. Launch

It finally happened. We launched. And you know what? It felt great!! It still feels great! I’m pretty sure this launching high will continue forever and ever. Belle and I have worked tirelessly on our line, every step of the way has been well thought out, planned, re-planned, and executed. Sometimes the execution took longer than expected, and sometimes I felt as if I was going just a tad bit crazy in that single moment. But I quickly realized that things happen for a reason, things take longer, there’s always an extra step. All of this is good. If you want something to be a success, and if you want your vision to still be yours (ours) you have to be there. Physically and emotionally… always. There is so much power in knowing every single detail and every person that has had a hand in it’s production. But, there is more power in working side by side with such a dreamer and a creator. 

So, not only does Welkin have signature t-shirts and a limited edition t-shirt, we now have a tailored collection. The tailored collection consist of: The Edie dress, Subway Riding Pant, and The Mott Tunic. Each piece is something that I fully believe in and love. To see something that I poured my heart into on my own child, I can’t begin to explain the flood of emotions I go through. The thought makes me choke up with happiness.

You’ll see there is a “Shop Welkin” tab at the top of the blog if you ever want to visit the store.

Do you remember this post? Thank you all so much for your support, we’ve come so far!

Photography by Peter Staubs for Welkin New York City
Prop Syling by Rebecca Conroy for Welkin New York City
Creative Direction by Belle Savransky and LaTonya Staubs

0 thoughts on “Ready. Set. Launch

  • Reply Misha January 20, 2014 at 5:23 am

    Ohhhh, this line is BEYOND!!! I love it. LOOOVE it and how "sustainable" it is. Can't wait to outfit a kiddo in this one day. My littles are a little too old, but I know where to go now. Yay!

    Congratulations! The line is fantastic.: )

  • Reply LaTonya Yvette January 20, 2014 at 5:25 am

    Thank you Misha!


  • Reply Lisa Pappalardo January 21, 2014 at 6:32 pm

    Her little dress is adorable! Congratulations!!
    Lisa | c/oMKE

  • Reply LaTonya Yvette January 23, 2014 at 2:58 am

    Thank You Lisa!

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